Do you need an agency?
If you’re asking yourself whether you need some marketing assistance, refer to the checklist below. With a small outlay compared to internal positions and plenty of knowledge and resources, digital marketing agencies are invaluable to a company’s growth.
If you resonate with any of the below ... you know what to do!
1.Your focus is elsewhere..
If marketing is becoming an afterthought that you never get around to–it’s easy to fall into the trap of just focusing on your product or services instead of marketing them. This is particularly the case in start-up businesses early on, as there isn’t the manpower to delegate attention across all verticals.
Hiring internal marketers gets expensive fairly quickly – if you’re not looking to branch out before your company has grown significantly or if you can’t afford the outlay of internal marketers - agencies are the perfect alternative. Agencies are invaluable, particularly when considering their connections and resources. Their job is to get under the skin of your business and tailor plans to suit your goals and expectations.
3. Selling yourself short...
If your sales are going through lull period or not picking up quite as much as you were hoping, it’s time to up your game – the way we see it, it’s virtually impossible to run out of customers in a lifetime. Digital marketing agencies feel their goal is to create new customers and build brand loyalty. It’s not just increasing reach, likes or improving your branding – it correlates directly to ROI too.
4. Lacking Leads...
Sales and Marketing go together like bees and honey, they thrive off each other, if you are struggling for leads, explore the marketing avenue to find targeted consumers. Digital marketing creates leads, we don’t need to tell you the stats, marketing sells!
5. Developing understanding...
There’s nothing wrong with admitting that marketing is something your business lacks knowledge on, but that’s no excuse to not give it some attention. Most businesses just need to be guided. Don’t be shy of asking for help, agencies are merely an extra arm of the company and have the companies’ best interests at heart.