Here Are Our Top 10 Takeaways from Retail Global 2019
Updated: Jun 21, 2019
The 13th Annual Retail Global Conference & Expo took place last month at the Gold Coast Convention Centre. The conference attracts some of the best international influencers and experts in the retail industry and the line up this year did not disappoint.
If your retail business is online, on Amazon, eBay or another marketplace you know how fast things can change and how critical it is to stay on top what's relevant to you and your business.
If you didn't make it this year, here's our Top 10 Takeaways from Retail Global 2019:
We love a statistic – Reaching 10% of total retail sales last year, e-commerce shows no signs of slowing down.
E-commerce is growing. Fact. Brands are currently in a frenzy to make their online shopping portals easier, faster and of course, stand out from the rest.
So what does this mean? Listen. Learn. Adapt. Cater to the online culture of convenience.
Next Day Delivery growth was 31.7% in 2018. There’s something attractive about fast-tracked parcels and the expectation for this feature has increased significantly.
Consider distributed inventory to make it easier to cater to faster delivery times; cross-town, inter-city and regional.
Australians are spending! Last year we spent $27.5 billion online, an increase of 24.4% YOY with 73% of households buying online. Make the most of online opportunities particularly those documented by the media including Black Friday and Cyber Monday - have a clear plan in place and execute it efficiently.
We all love impulse buyers, but not everyone acts on impulse. Target indecisive consumers with ‘buy now-pay later’ solutions – take ‘money-worry’ out of the equation. Afterpay, Openpay, Zip – explore your options and make it a priority.
Don’t underestimate the impact of social media. Take a vested interest in your online presence, whether it be social channels, your brands online messaging or customer service/interaction on your website.
Stay up to date with social trends. 81% of people use Instagram daily. Get to know the app and utilise features like stories and IGTV - establish a tailored approach that works for your brand, build a presence and stay ahead of competitors.
Organic reach only goes so far. Branded content ads can be a cost-effective way to target online buyers. With features that allow you to filter to a specific audience, you have direct access to your target market.
We provide Consulting, Marketing, Online and Retail Distribution Services for Brands wanting to grow in the Asia-Pacific region.
Partner with us to access to an extensive network of retail, telco, online and independent channels including our online marketplace division. Our integrated marketing and distribution program will enable you to launch quicker, build sales faster, establishing your name in the market sooner than your competitors.
Talk to our team today.